CRUELTY FREE
WE TOOK THE LEAP
COVERGIRL is Leaping Bunny approved by Cruelty Free International, which means we’re a Cruelty Free makeup brand across ALL our cosmetic products, EVERYWHERE we’re sold.
WHAT DOES “LEAPING BUNNY APPROVED” MEAN?
The Leaping Bunny approval from Cruelty Free International is the internationally recognizable gold standard cruelty free programme for cosmetics, personal care and household product brands which are committed to doing all they can to remove animal testing from their supply chains. All COVERGIRL products , and ingredients were scrutinized —it’s the toughest cruelty free standard in the world. To get approval, we underwent a rigorous independent audit of our global supply chain from start to finish, ensuring that ALL of our products comply with the criteria.
FAQS
Q: Who is Cruelty Free International and why did Coty choose to partner with this organization?
A: Cruelty Free International spearheads the campaign to end animal testing globally. One of the world’s oldest and most respected animal protection organizations, Cruelty Free International’s mission is to create a world where no one wants to or believes we need to experiment on animals.
Q: WHY DID COTY CHOOSE THE LEAPING BUNNY APPROVAL BY CRUELTY FREE INTERNATIONAL FOR COVERGIRL?
A: The Leaping Bunny approval is considered a global gold standard for cruelty free cosmetics and personal care products. It is the only international programme that requires: (i) a supplier monitoring system to be implemented by the brand, (ii) checks for animal testing down to ingredient manufacturer level of the supply chains, (iii) adherence to a fixed cut-off date and (iv) regular independent supply chain audits to ensure compliance.
Q: WHY DID COTY CHOOSE TO PURSUE LEAPING BUNNY APPROVAL BY CRUELTY FREE INTERNATIONAL FOR COVERGIRL?
A: We started our Leaping Bunny journey with COVERGIRL, Coty’s largest makeup brand, to demonstrate our commitment to this issue and prove that achieving such an ambitious and rigorous approval can be done at scale. CoverGirl was one of the first mass brands globally to achieve leaping Bunny approval. This is a positive step forward as more people can afford, find and enjoy beautiful makeup products with the assurance that they are cruelty free.
Q: Does Coty plan to approve other brands as cruelty free?
A: In addition to COVERGIRL, Coty’s Risqué brand has achieved Leaping Bunny approval by Cruelty Free International (CFI). Coty is continuing to work with CFI to explore Leaping Bunny approval for other brands in our portfolio.
Q: What else is Coty doing to end animal testing?
A: We firmly believe that animals should not be used to ensure product safety and that the testing of products and their ingredients on animals has no place in the beauty industry. For more than 25 years, our parent company, Coty has been developing methods that provide a clear alternative to animal testing. Globally, Coty also uses its role in industry associations to engage with stakeholders, share knowledge, build a community of understanding around alternatives, promote the adoption of alternate methods, and advocate for regulatory change.
Q: What about the issue of China and the requirements it has for animal testing?
A: COVERGIRL is not sold in China. However, earlier in 2021, Chinese authorities implemented a waiver of the animal tests that had previously been mandatory for exports of non-special use cosmetics to China. The changes include requirements that companies produce a certificate conforming to Good Manufacturing Practices (GMP) and a product safety assessment issued by authorities in their home country and acceptable to Chinese regulators. Mandatory pre-market animal testing for non-special use cosmetics manufactured in China was removed in 2014.
Q: Does this approval mean that COVERGIRL products are also organic?
A: COVERGIRL is Leaping Bunny approved by Cruelty Free International. COVERGIRL is not certified organic.
Q: Does the Leaping Bunny approval mean that all COVERGIRL products are vegan?
A: The term “cruelty free” has a long association with products that are free from animal testing. This is what and approval means and it is the globally recognizable gold standard Leaping Bunny logo for cruelty free cosmetics means.
Q: IS COVERGIRL ALSO APPROVED BY PETA? HOW DOES LEAPING BUNNY APPROVAL BY CRUELTY FREE INTERNATIONAL DIFFER FROM PETA?
A: Leaping Bunny approval is a separate cruelty free programme, unrelated to PETA. However, like PETA, Cruelty Free International is a global advocacy group that campaigns for the protection of animals, specifically for the abolition of animal experiments. The Leaping Bunny approval by Cruelty Free International is considered the international gold standard for products that are free from animal testing. Specifically, the approval is the most comprehensive global cruelty free standard because it requires a supplier monitoring system to be implemented by the brand, checks for animal testing down to ingredient manufacturer level of the supply chain, adherence to a fixed cut-off date and regular independent supply chain audits to ensure compliance.
Q: HOW DO I KNOW WHICH COVERGIRL PRODUCTS ARE LEAPING BUNNY APPROVED BY CRUELTY FREE INTERNATIONAL?
A: COVERGIRL is approved as an entire brand and so all our cosmetic products are Leaping Bunny compliant.
Q: WHEN DID COVERGIRL BECOME LEAPING BUNNY APPROVED BY CRUELTY FREE INTERNATIONAL?
A: COVERGIRL is approved as cruelty free under the Leaping Bunny Programme. We officially became approved as of November 2018 through Cruelty Free International’s Leaping Bunny Programme, which means all our COVERGIRL products and their ingredients adhere to the strict global criteria.
Q: WHY DID COVERGIRL CHOOSE TO BE CRUELTY FREE?
A: Our purpose and vision is to enable all people to freely express themselves through the beauty products we create. A critical part of self-expression is offering ethical beauty products that are in line with our brand values and the values of our consumers. We believe harmless beauty should be accessible and it is our responsibility as an iconic, mainstream brand to make cruelty free beauty available for all.
Q: DOES IT REDUCE THE QUALITY OF THE PRODUCTS?
A: No. It’s the same COVERGIRL products you know and love, now Leaping Bunny approved.
Q: BY BECOMING LEAPING BUNNY APPROVED BY CRUELTY FREE INTERNATIONAL, DOES THAT MEAN MY COVERGIRL PRODUCTS ARE LESS SAFE?
A: Not at all. Coty uses a wide array of validated alternative methods to assess and ensure our products remain safe. In addition, we continue to invest in the latest alternative testing technology and innovation to ensure we are delivering safe, high-quality products.
Q: I BOUGHT ACOVERGIRL PRODUCT BUT DON’T SEE THE LEAPING BUNNY LOGO, IS IT CRUELTY FREE?
A: Don't worry if you don't see the Leaping Bunny logo on a product. We are adding the logo to as many products as we can, but sometimes it isn’t feasible, but you can rest assured the Leaping Bunny approval applies to our whole brand.
Q:Do COVERGIRL products contain formaldehyde?
A:All of the products in the COVERGIRL® Clean Fresh Collection are formulated without formaldehyde, phthalates, parabens, sulfates, and talc.
Q:Do COVERGIRL products contain sulfates and parabens?
A:All of the products in the COVERGIRL® Clean Fresh Collection are formulated without formaldehyde, phthalates, parabens, sulfates, and talc.
Q:What’s the difference between vegan and cruelty-free?
A:The term ‘cruelty free’ has a long association with animal testing, and is it clear that this is what the Leaping Bunny logo represents. For Coty, vegan means the product formula is designed, developed and commercialized without any animal products, animal by-products or animal derivates.
Q:What is the best foundation for women over 50?
A:None of our products have an age limit—anyone of any age is encouraged to use our full range of foundations! However, if you’re looking for an anti-aging foundation in particular, our Simply Ageless collection is a great place to start. Simply Ageless + Olay Liquid Foundation and Simply Ageless Instant Wrinkle Defying Foundation are a couple of our favorites when it comes to reducing the appearance of fine lines and wrinkles.
Q:How can I keep my foundation from settling into wrinkles?
A:First off, moisturize. Creating a well-hydrated base for your foundation is important to help prevent your makeup from settling into wrinkles and fine lines. Once you’ve applied your makeup, you can also try the damp sponge trick. Use a damp makeup sponge to gently apply pressure everywhere you’ve applied foundation to remove excess makeup and help create a natural look.
Q:Is liquid or powder foundation better for aging skin?
A:While there are benefits to both liquid and powder foundation, many experts recommend using a liquid foundation as it slides on more smoothly and avoids settling into fine lines and wrinkles. However, the choice is ultimately up to you!
Q:What is the best way to apply makeup on mature skin?
A:When it comes to applying makeup, the only rule we have here at COVERGIRL is to have fun. Just because you’re working with mature skin doesn’t mean you have to hold back on bold color and experimental makeup looks! If you’re concerned about the appearance of fine lines and wrinkles, create a solid base for the rest of your makeup look with an age-defying foundation and develop a top-notch skincare routine to make sure your skin is always moisturized.
Q:What is a simple anti-aging makeup routine?
A:Starting with moisturized skin, apply COVERGIRL Simply Ageless Primer to your entire face. Next, use a brush or sponge to apply a thin layer of COVERGIRL Simply Ageless Instant Wrinkle Defying Foundation. Conceal any blemishes with COVERGIRL Simply Ageless Instant Fix Concealer and set with a thin dusting of COVERGIRL Simply Ageless Instant Wrinkle Blurring Pressed Powder. Finish off your look with the eye and lip of your choice!
Q:How can I hide wrinkles using makeup?
A:Using a quality primer like our Simply Ageless Primer before applying foundation or concealer can help to hide wrinkles by filling in fine lines. Create a solid base using a hydrating foundation like our Simply Ageless Instant Wrinkle Defying Foundation. If you use powder, keeping it light is also key, as powder can settle into wrinkles and emphasize what you might be trying to conceal.
Q:What ingredients help support anti-aging?
A:When you’re looking at the ingredient lists of our Simply Ageless products, you’ll see a few key ingredients in common. Glycerin is key for moisturization and is included in every product in the collection. Hyaluronic acid and vitamin C are two ingredients that help refresh and even out skin tone for youthful, healthy-looking skin. Vitamin B3 (niacinamide) helps moisturize and brighten and vitamin B5 (panthenol) helps hydrate and smooth. Vitamins A and E, argan oil, and coconut oil are key ingredients for moisture and hydration.
Q:Does hyaluronic acid help fight the appearance of aging?
A:Hyaluronic acid helps hydrate and moisturize skin, which can decrease the appearance of fine lines and winkles for firm, youthful-looking skin.
Q:Does vitamin C have anti-aging properties?
A:Vitamin C is an anti-oxidant ingredient, which means it helps neutralize damaging free radicals that come from stressors like sun exposure. Vitamin C also helps support collagen production, which helps support healthy skin and prevent premature aging.
Q:Is vitamin E helpful for preventing the appearance of aging?
A:Like vitamin C, vitamin E is another antioxidant that fights free radicals and helps support healthy, youthful-looking skin.